Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how legitdatingsites.com ("we," "us," "our," or "Company") collects, uses, and protects your information. We are committed to safeguarding your privacy in accordance with UK and applicable data protection laws. By accessing our website, you consent to the practices described herein.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and contact details you voluntarily provide through forms or enquiries
- Technical Information: IP address, browser type, operating system, and device identifiers
- Cookies and Tracking Data: Information stored via cookies and similar tracking technologies
- Usage Data: Pages visited, time spent on site, clicks, referral sources, and navigation patterns
- Affiliate Tracking Data: Information used to track affiliate commissions and referrals to third-party casino operators
How We Use Information
We use collected information for the following purposes:
- Conducting website analytics and performance monitoring
- Tracking affiliate referrals and calculating commission payments
- Improving website functionality, user experience, and content
- Responding to your enquiries and customer support requests
- Complying with legal obligations and fraud prevention
- Sending marketing communications (with your consent)
We do not sell your personal data to third parties. However, we may share information with affiliate partners and casino operators as necessary for referral and tracking purposes.
Cookie Policy
Our website uses cookies and similar tracking technologies to enhance your experience. Cookie types include:
- Essential Cookies: Required for website functionality
- Analytics Cookies: Used to understand user behaviour and improve performance
- Affiliate Tracking Cookies: Used to track referrals and attribute commissions
- Marketing Cookies: Used for targeted advertising and remarketing (with consent)
You can control cookie preferences through your browser settings or our cookie consent tool. Disabling certain cookies may affect website functionality. For detailed information, please refer to our Cookie Notice.
Third-Party Links
Our website contains links to third-party casino operators and affiliate partners. We are not responsible for the privacy practices, content, or policies of these external websites. We strongly recommend reviewing their privacy policies before providing personal information or engaging in any transactions. Your use of linked sites is at your own risk and governed by their respective terms.
Your Rights
Under UK data protection law (including the UK GDPR), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you
- Right to Rectification: Correct inaccurate or incomplete information
- Right to Erasure: Request deletion of your data (subject to legal obligations)
- Right to Restrict Processing: Limit how we use your information
- Right to Data Portability: Obtain data in a portable format
- Right to Object: Opt-out of marketing communications and certain processing activities
If you are a resident of the United States, you may have rights under applicable state privacy laws (such as CCPA). Please contact us for information on your specific rights.
To exercise any of these rights, contact us using the details below. We will respond to requests within 30 days (or as required by law).
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy. Generally:
- Personal information collected from enquiries is retained for up to 3 years
- Affiliate tracking data is retained for the duration of the affiliate relationship plus 7 years for financial records
- Analytics and usage data is retained for up to 24 months
- Cookies are retained according to their type (essential cookies persist during your session; analytical cookies typically last 13 months)
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or require further information about our data practices, please contact us:
Email: privacy@legitdatingsites.com
We will endeavour to respond to all enquiries within 30 days. If you believe we have mishandled your data or violated your rights, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
Policy Updates: We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. We encourage you to review this policy regularly.